![]() ![]() Profiles of the reviewers showed they had all reviewed a selection of the same businesses – we linked 168 that had been reviewed by the same 19 profiles as our fake page. Reviews were added quickly – 11 went up in one day, and Xealme seemed confident they would stay. We've already shown how businesses can mislead consumers with fake reviews on Facebook, and we had no trouble buying fake five-star reviews for Gold Lion Labs. Business is clearly booming – this single broker claimed to have created nearly 16,000 reviews for a total of 570 customers, and offers its service in nearly every country in the world.įind out how to spot a fake review in our in-depth guide. ![]() We signed up to one called Xealme*, which can create reviews for all three platforms. We also discovered the real impact of fake reviews on businesses and customers, highlighting a small business being targeted by malicious fake reviews on Facebook, and a solicitors firm misleading customers with paid-for positive reviews on Google and Facebook.įinding fake review brokers that help to artificially inflate business listings was easy after a quick Google search. Fake reviews were easily added to our Google business listing, exposing further suspicious activity.Gaps in Trustpilot’s mechanisms for stopping fake reviews, allowing us to achieve an above average category TrustScore in weeks.A network of fake profiles on Facebook, leaving fake reviews across hundreds of businesses. ![]() With many of the UK’s biggest online platforms claiming to have checks in place to detect or prevent fake reviews from misleading customers, we went undercover with a fake business – Gold Lion Labs – to find out just how effective these are. ![]() Facebook, Google and Trustpilot can be easily infiltrated through a booming industry of fake review brokers peddling reviews for as little as £4, a Which? investigation reveals. ![]()
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